Merrill is one of the most famous financial brands in America. But it was becoming old and out of touch, feeling only relevant to the 1%. As part of a rebrand to make them younger and more inclusive, they asked us to do a campaign to show off the new, modern Merrill without alienating their current clients.

Credits
Agency: Hill Holliday
CD: Craig Johnson, Karen Hite
ACD/Copywriter: Alex Smulian
ACD/Art Director: Pier Madonia