MLB MemoryBank
We created a social ecosystem for baseball fans to share their memories. Over a couple of years, 1.5 million users posted photos and videos with the #MLBmemorybank, and for some weird reason, LA Dodgers fans still do it two years later.
We led the conversation with original content posted about 5-6 times a season.
"Decades later, it’s still damn near impossible to find a comedy routine as clever, and perfectly pulled off, as Abbott and Costello’s “Who’s On First?” But while Red Sox pitchers Chris Sale, David Price, and Steven Wright might not have the classical comedy training or experience that the legendary duo does, they still did an impressive job pulling off the modern-day version of that classic act. Who knew a bank ad could be so well done?"
-JONAH KERI, Sports Illustrated